SMGT 362: Sport Marketing

  • Course StartMay 20, 2019
  • Course Duration5 weeks
  • Workload26-30 hours per week
  • Credit OfferedRice University Credit
  • Tuition$800 per credit hour

Learn the fundamentals of sport marketing, create a marketing plan, and deliver a marketing presentation.

Course Description

This online course covers the essentials of sport marketing. Learn the fundamentals of sport marketing, create a marketing plan, and deliver a marketing presentation.

Week 1- Introduction to Sport Marketing & Branding
Week 2- Product
Week 3- Promotion & Sponsorship
Week 4- Price
Week 5- Place & Public relations

This course is open to:

  • Rice Students continuing their studies through the summer
  • Visiting students who want to take challenging academics and transfer credits to their home institution
  • High school students looking to earn college level degree credit

Course Trailer

Course Format

3 credit hour class, offered during Summer Session III

SMGT 362 (Sport Marketing) is an self-paced class, with an optional live session with instructor and TAs, Monday through Friday. All of the class lectures and supporting videos have been recorded and are located on the class website. Students are required to meet deadlines for: (1) watching the lectures and supplemental videos, (2) taking quizzes and tests, (3) and completing their homework assignments and presentations. Even though this is an online class, the professor for Sport Marketing is very accessible and is available for in-person meetings, phone calls, emails, and video calls.

Requirements for live sessions:

  • Computer with a camera
  • Internet connection with sufficient bandwidth to support videoconferencing
  • Residency in Houston is not required

Important Course Dates

Session III: May 20 – June 21, 2019
Session III application deadline for visiting students: May 13, 2019
Session III registration deadline for Rice students: May 19, 2019


Tuition for Rice and visiting students:
$800 per credit hour
Click here for additional payment and billing information.

Lecture Samples


Any questions? Please e-mail

Professor Information

Picture of Dr. Clark Haptonstall

Dr. Clark Haptonstall

Clark Haptonstall Ph.D is the chair of the Department of Sport Management at Rice University. Haptonstall, a Professor in the Practice of Sport Management, teaches Sport Marketing, Sport Public Relations, and Sport Ethics. Before becoming a professor, Haptonstall worked in professional and college sports throughout the 1990s including stops as the Sports Information Director at […]

Full Bio