SMGT 362: Sport Marketing

  • Course StartAugust 26, 2019
  • Credit OfferedRice University Credit

Learn the fundamentals of sport marketing, create a marketing plan, and deliver a marketing presentation.

Course Description

This online course covers the essentials of sport marketing. Learn the fundamentals of sport marketing, create a marketing plan, and deliver a marketing presentation.

Course Format

SMGT 362 (Sport Marketing) is an self-paced class, with an optional live session with instructor and TAs, Monday through Friday. All of the class lectures and supporting videos have been recorded and are located on the class website. Students are required to meet deadlines for: (1) watching the lectures and supplemental videos, (2) taking quizzes and tests, (3) and completing their homework assignments and presentations. Even though this is an online class, the professor for Sport Marketing is very accessible and is available for in-person meetings, phone calls, emails, and video calls.

Requirements for live sessions:

  • Computer with a camera
  • Internet connection with sufficient bandwidth to support videoconferencing

Course Trailer

 

 

 

Lecture Samples

Contact

Any questions? Please e-mail RiceOnline@rice.edu.

Professor Information

Picture of Dr. Clark Haptonstall

Dr. Clark Haptonstall

Clark Haptonstall Ph.D is the chair of the Department of Sport Management at Rice University. Haptonstall, a Professor in the Practice of Sport Management, teaches Sport Marketing, Sport Public Relations, and Sport Ethics. Before becoming a professor, Haptonstall worked in professional and college sports throughout the 1990s including stops as the Sports Information Director at […]

Full Bio