Course Trailer

Important Course Dates:

Session II: May 29th – June 29th, 2018
Session II application deadline for visiting students: TBA
Session III registration deadline for Rice students: TBA

Session III: July 2nd – August 3rd, 2018
Session III application deadline for visiting students: TBA
Session III registration deadline for Rice students: TBA

Course Description

This online course covers the essentials of sport marketing. Learn the fundamentals of sport marketing, create a marketing plan, and deliver a marketing presentation.

Week 1- Introduction to Sport Marketing & Branding
Week 2- Product
Week 3- Promotion & Sponsorship
Week 4- Price
Week 5- Place & Public relations

This course is open to:

  • Rice Students continuing their studies through the summer
  • Visiting students who want to take challenging academics and transfer credits to their home institution
  • High school students looking to earn college level degree credit

Course Format

3 credit hour class, offered during Summer Sessions II and III

SMGT 362 (Sport Marketing) is an self-paced class, with an optional live session with instructor and TAs, Monday through Friday. All of the class lectures and supporting videos have been recorded and are located on the class website. Students are required to meet deadlines for: (1) watching the lectures and supplemental videos, (2) taking quizzes and tests, (3) and completing their homework assignments and presentations. Even though this is an online class, the professor for Sport Marketing is very accessible and is available for in-person meetings, phone calls, emails, and video calls.

Requirements for live sessions:

  • Computer with a camera
  • Internet connection with sufficient bandwidth to support videoconferencing
  • Residency in Houston is not required


Tuition for Rice and visiting students:
$1000 $800 per credit hour
Click here for additional payment and billing information.

How to Apply

Please see our Summer Sessions Application Checklist for instructions and important deadlines.


Any questions? Please e-mail

Professor Information

Picture of Dr. Clark Haptonstall

Dr. Clark Haptonstall

Clark Haptonstall Ph.D is the chair of the Department of Sport Management at Rice University. Haptonstall, a Professor in the Practice of Sport Management, teaches Sport Marketing, Sport Public Relations, and Sport Ethics. Before becoming a professor, Haptonstall worked in

Full Bio