SMGT 466: Sport Public Relations


Communicating effectively with the public, media, and customers is very important for all sport businesses and organizations. Being able to successfully communicate positive messages about your brand is critical. This class is designed to teach students about the different methods and opportunities that are available to an organization to communicate with the various publics while also positioning your brand in a beneficial way.

3 credit hour class, offered during Summer Session V

SMGT 466 (Sport Public Relations) is a self-paced class, with an optional live session with instructor and TAs, Monday through Friday. All of the class lectures and supporting videos have been recorded and are located on the class website. Students are required to meet deadlines for: (1) watching the lectures and supplemental videos, (2) taking quizzes and tests, (3) and completing their homework assignments and presentations. Even though this is an online class, the professor for Sport Public Relations is very accessible and is available for in-person meetings, phone calls, emails, and video calls.

Requirements for live sessions:

  • Computer with a camera
  • Internet connection with sufficient bandwidth to support videoconferencing
  • Residency in Houston is not required


Tuition for Rice and visiting students:
$800 per credit hour


Any questions? Please e-mail