SMGT 466: Sport Public Relations

  • Course StartArchived
  • Course Duration5 weeks
  • Workload10 hours per week
  • Credit OfferedRice University Credit

Learn how to produce superior communication to get people to think favorably about your brand.

Course Description

Communicating effectively with the public, media, and customers is very important for all sport businesses and organizations. Being able to successfully communicate positive messages about your brand is critical. This class is designed to teach students about the different methods and opportunities that are available to an organization to communicate with the various publics while also positioning your brand in a beneficial way.

Course Format

3 credit hour class, offered during Summer Session V

SMGT 466 (Sport Public Relations) is a self-paced class, with an optional live session with instructor and TAs, Monday through Friday. All of the class lectures and supporting videos have been recorded and are located on the class website. Students are required to meet deadlines for: (1) watching the lectures and supplemental videos, (2) taking quizzes and tests, (3) and completing their homework assignments and presentations. Even though this is an online class, the professor for Sport Public Relations is very accessible and is available for in-person meetings, phone calls, emails, and video calls.

Requirements for live sessions:

  • Computer with a camera
  • Internet connection with sufficient bandwidth to support videoconferencing
  • Residency in Houston is not required

Important Course Dates

Session V: June 24 – July 26, 2019
Session V application deadline for visiting students: June 10, 2019
Session V registration deadline for Rice students: June 23, 2019


Tuition for Rice and visiting students:
$800 per credit hour
Click here for additional payment and billing information.

Lecture Samples


Any questions? Please e-mail

Professor Information

Picture of Dr. Clark Haptonstall

Dr. Clark Haptonstall

Clark Haptonstall Ph.D is the chair of the Department of Sport Management at Rice University. Haptonstall, a Professor in the Practice of Sport Management, teaches Sport Marketing, Sport Public Relations, and Sport Ethics. Before becoming a professor, Haptonstall worked in professional and college sports throughout the 1990s including stops as the Sports Information Director at […]

Full Bio